Keep Organic Coffee Alive...Sign the Petition

Last month the USDA ruled that they were going to tighten organic certification requirements. Sounds good in theory, but the reality of it means that small, poor farmers who have worked extremely hard to reach organic certification standards will have to shell out even more money--money they don't have which according to Kimberly Easson, director of strategic relationships for TransFair USA,: "This ruling could wipe out the organic coffee market in the U.S."

Sign the "Save Organic Coffee" Petition.

Please send this link and forward it on to your friends!!

You can read more on the organic coffee ruling here. Also, inform yourself on why choosing organic coffee is so important.

How to GREEN your cup

I read this blog this morning at Bloggle.com and I thought I'd pass on the author's advice and helpful info!

It’s Earth Day…

In the face of the now very real threat of global climate change, this year’s recognition of Earth Day carries with it a certain sense of urgency. It’s time to change some habits. Permanently. The good news? Greening up your coffee cup doesn’t mean sacrificing the quality of your coffee! Here’s some tips to get you started…

• Enough of the paper filters, already. If you enjoy your coffee in a press pot, good on you, you’re already there. But if you’re making a drip cup, consider some alternatives to your paper coffee filters. The gold standard of reusable drip filters are made by SwissGold, and they have a product line that covers most every filter basket style — from Mr. Coffee to Bunn to Melitta-styled cone filters — used in auto-drip machines today.
  


• Enough of the bottled water, too. I’ve written quite a lot about the importance of good water for good coffee. So by all means, use great water, but make it great yourself. Start with water from your own tap and filter it with any number of great filtration products (I like Brita, and PUR.) You’ll save oodles of money, and save oodles of carbon emissions from all the shipping that bottled water requires.
  


• Heat your water on-demand. Long-time readers will know that I’ve proclaimed my love for Bunn coffee makers in the past… but I have to tell you, that relationship is over. Home coffee makers that keep water hot 24 hours are energy hogs, pure and simple. Instead, use a water kettle to boil up only exactly as much water as you need. Chances are it’ll take no more time than your Bunn ever did.
  


• Take your mug on the road. If you’re heading to your local coffee house, take your mug with you! There’s thermal travel mugs and tumblers of every sort to make sure you don’t spill a drop on your commute, and chances are your coffee shop will thank you! (One of a coffee shop’s biggest costs is paper, and the lion’s share of that is paper cups.)
  


• Choose Fair Trade Certified™ and Organic coffee. Yes, you really can make a difference by choosing coffee with eco-friendly bona fides. And you have been! Sales of Fair Trade coffee rose ten-fold between 2000 and 2005, and Fair Trade and Organic coffee sales are right now seeing accelerating double-digit growth. Keep it up! These coffees are ecologically sound, sustainable, and make for safer, healthier coffee-growing communities.

Shocked and Appalled

I'm completely dumbfounded. I don't get it. One would assume that if you're going to open a coffee shop, you'd know a little about coffee...at the very least you would drink it every now and then right? To my utter dismay, while doing research on local San Diego coffee shops, I came across an owner who had no idea if her coffee was organic or fair trade (or what fair trade really meant). In a previous post, "The Uneducation of Coffee Baristas" I wrote about how many baristas today have very little to no knowledge about the term fair trade. But an owner? She went on to say she didn't even like coffee! She bought her coffee from three different local roasters--I asked her if anyone services her equipment and she said she had no idea! How do you run a business and know nothing about your product?

This was definitely the exception, for the most part the owners I've spoken with have been knowledgeable and friendly. So please people, for the love of coffee, support your local coffee shops that offer fair trade coffees, and at the one's that don't--keep asking for fair trade, keep getting the funny looks from baristas, and soon enough they'll catch on.

"Organic" marketing leaves bitter taste

Organic and fair trade products are becoming more and more popular among consumers and many companies are jumping on the "sustainable bandwagon." I have an inner conflict with the present situation...organic and fair trade products are good and the more people buying these products the better, but major companies who have no previous concern or care about sustainability who are suddenly promoting these types of products purely for profit kinda bugs me. Especially when there are smaller businesses where sustainability is part of their mission and vision statements.

For example, Proctor & Gamble just came out with a grocery store line of organic coffee by Millstone. The reviews were...well terrible. Here is a sampling :

"...it tasted like coffee that was too weak made in a dirty pot"

"It was a surprise to us all that such a strong, dark and assertive-looking brew could taste so flat, insipid and lifeless. It left an odd coating on the tongue."

"..it reminded me of a hot puddle of seawater sitting on a pair of discarded rubber waders on a crab-fishing boat. "

Furthermore, when Proctor & Gamble was questioned about the origins and quality of the coffee, they strategically half answered and skirted around the questions.

My point is that when you purchase coffee that is mass produced by a company that really doesn't know much about sustainability, taste and quality is always going to be sacrificed. Just because something has pretty packaging and eco friendly words does not mean its legit--Thanks P&G for leaving a bitter taste in people's mouths.

East County Charm

I tend to forget that San Diego has an east side...but if you're from East County or make it out there you have to make a trip down La Mesa Blvd in La Mesa. It's the main strip in La Mesa where you'll find an abundance of antique shops, thrift stores, local restaurants and of course a cute little coffee shop called Cosmos. This particular street makes me feel like I'm taking a trip back in time...its so "quaint." I imagine this would be an area where people actually know each others names. The coffee house is pretty spacious inside with a nice little outside patio in the front shaded by trees. I love patios; however I hate smelling cigarette smoke from the person next to me...so I moved back indoors and ordered a yummy sounding salad and my traditional cup of house coffee. There was no obvious notations of their coffee being organic or fair trade, however I found out their supplier was Cafe Moto--who does roast organic, fair trade beans. I was happy to know they used a vendor that supported organic and fair trade, however I am not a big fan of Motto's coffee--which is unfortunate because they supply a large amount of coffee to the local cafes here in San Diego. So I'll usually order an espresso drink like a latte or cappuccino if I know the beans are from Cafe Moto. Nevertheless, the beans are coming from a good source!

I've only visited this coffee shop in the afternoon, so I'm not sure what the night scene is like, but the times I have gone there, there has been a nice mix of young professionals and college age students filling the seats. The surroundings are comfortable, with periwinkle colored walls and artwork for sale nicely displayed. Apparently they have live music...but the website didn't showcase who was performing, so I don't know if the artists draw much of a crowd. Overall the place had a nice atmosphere and good crowd...the coffee and food were pretty good but could use some improvement, but the location itself makes this place a great place to at least check out once if you're in La Mesa!

San Diego Coffee Shop Scene

I'm not an expert when it comes to coffee, but I am abnormally consumed with the warm beverage and everything that has to do with coffee--more specifically, socially responsible coffee i.e., organic, fair trade, and shade grown. As I've been doing more and more research with hopes of starting my own coffee business soon, I've noticed that most of the websites of local San Diego coffee shops as well as the coffee establishments themselves have virtually NO information about where they are getting their beans from. The sad part it a lot of these establishments are serving socially responsible coffee and could benefit from advertising this to consumers. I live in Southern California; I know there has to be a ton of people who are interested in where they can buy quality coffee that is people/bird/eco friendly (I know you're out there...I've met you at the farmers markets!) Due to my infatuation with everything coffee, and since my favorite thing to do is visit new coffee shops, I thought I'd find out more about these local hangouts and fill you in--from who roasts the coffee, to good study spots, singles scenes, live music venues etc. If you're gonna fulfill that caffeine habit, you might as well be spending your money at a place where more of your dollar is getting into the farmers hands and their communities (which are typically impoverished areas) vs. the corporate "green" giants'.

So the first little coffee shop I want to fill you in on is Bird Rock Coffee Roasters in Bird Rock La Jolla. Keep your eyes open because if you blink you might miss it--this is not a place to visit if you're looking for a "scene," however if you are a connessiour of coffee, this is the place for an incredible cup of joe. There are only a few tables inside that over look the cute street of La Jolla Blvd; inside the shop is the actual roasting facility and where you will almost always find the owner, Chuck Patton, who overlooks the entire roasting process. It's evident that Chuck has a heart for the farmers and communities in which the beans he roasts are from--most of his coffees are organic, fair trade and shade grown...my favorite so far is their Bird Rock Blend. The coolest part about this place is that if you live Pacific Beach or La Jolla in the zip codes 92109 and 92037 they will actually deliver fresh roasted coffee right to your door!

Let me know if you're looking for a cool coffee shop to visit in your neighborhood--I'll be happy to check it out!