Tuesday, February 27, 2007

Ethiopia Vs. Starbucks Debate Continues...


Starbucks had record revenue of $7.8 billion last year, yet continues to battle Ethiopia, one of the poorest developed countries in the world for trademark rights. According to calculations by Oxfam, which has taken up Ethiopia's cause, if trademarking pushed prices of specialty coffee up 80 cents a pound, Ethiopia would stand to gain $88 million a year...it seems to me $88 million could help this poor country quite dramatically. Hmmm...maybe $7.8 billion isn't quite enough to stuff the pockets of upper management.


An article in Fortune Magazine covers the latest on this debate.

2 comments:

Brandon said...

Keep it coming Ruthy. The only way things are going to change is through education and an active response to it. Thanks!

Ben Harper said...

cause you can change the world, with your own two hands... yes you can make it a better place, with your own two hands