Monday, February 26, 2007

Starbucks Dissapoints....AGAIN

At the United Students For Fair Trade convergence held last week in Boston, a Starbucks representative surprisingly attended and admitted that SBUX is not interested in drastically increasing their Fair Trade coffee saying that “we will never be 100%”. In fact, she said they would not even commit to 5% at this time. I think the average consumer is easily duped into thinking that SBUX is greatly involved in Fair Trade practices due to their manipulative marketing, but here you have it--straight from the source about their ideas regarding Fair Trade. She also revealed that SBUX does not publish their contracts and other data because consumers find them to be "very confusing." This is in my opinion is hogwash. Most of the sustainable coffee companies will gladly share with consumers the paper trails of exactly where each dollar and cent is fact many companies publish it on their websites!

You can read more about the USFT convergence on the Just Coffee website.


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Erica said...
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